Riley Reid

Hailey Lyons is a creator economy writer and digital media analyst specializing in the OnlyFans ecosystem and independent content creation industry. With over five years covering the intersection of social media, adult platforms, and creator monetization, Hailey has become one of the most recognized voices tracking the business side of creator culture.Her work at ViceSnob focuses on in-depth creator profiles, platform policy analysis, and the economics behind subscription-based content. Hailey approaches the subject without judgment — treating OnlyFans creators as the entrepreneurs and small business owners they are, documenting their strategies, audiences, and career trajectories with the same rigor applied to any other industry vertical.Before joining ViceSnob, Hailey covered digital media monetization trends and influencer marketing analytics for several independent publications. She holds a background in communications and media studies and has been cited in discussions around platform policy, creator rights, and the normalization of adult content entrepreneurship in mainstream media.Hailey is based in Los Angeles and covers creators across OnlyFans, Fansly, and emerging subscription platforms. She can also be found on Bluesky and Reddit