Americans Will Spend $5.26 Billion on OnlyFans in 2026, New State-by-State Data Shows

Americans are projected to spend $5.26 billion on OnlyFans in fiscal year 2026 — more than 60% of the platform’s entire worldwide spend. According to a state-by-state financial model published September 9, 2026, by creator-search platform OnlyGuider.

Key Takeaways

• U.S. OnlyFans spending is projected to hit $5.256 billion in FY2026, up 8.9% from 2025, per OnlyGuider’s report.
• California leads all states at $675 million in projected spend, nearly 13% of the national total.
• North Dakota has the highest per-capita spend at $278,815 per 10,000 adults — more than California’s $217,492 rate.
• Los Angeles County alone is projected to spend $200 million, more than triple second-place San Diego County’s $64.4 million.
• New York City tops the city rankings at $164.3 million in projected total spend.

How much will Americans spend on OnlyFans in 2026?

OnlyGuider’s model, published in a September 9, 2026 report, projects $5.256 billion in total U.S. OnlyFans spending for fiscal year 2026. A figure that represents more than 60% of OnlyFans’ entire global spend and marks 8.9% growth over 2025. The company built the estimate by combining audited financial filings from Fenix International, OnlyFans’ parent company, with Google Ads API search-demand data and Google’s TimesFM 3.0 forecasting model, which projects the historical, accounts-anchored spending data forward through the rest of Fenix’s December-to-November fiscal year.

Direct answer: OnlyGuider projects Americans will spend $5.256 billion on OnlyFans in fiscal year 2026, an 8.9% increase from the prior year.

Which state spends the most on OnlyFans?

California leads every U.S. state with a projected $675 million in OnlyFans spending for fiscal year 2026 — nearly 13% of the entire national total, according to OnlyGuider’s county-and-state-level breakdown. Texas ranks second at $497.5 million, followed by New York ($341.9 million), Florida ($325.4 million), and Illinois ($243.5 million). Those five states, all among the most populous in the country, account for a disproportionate share of total dollars simply because of population size.

Within California, the county-level data tells a more specific story. Los Angeles County is projected to spend $200 million in FY2026 — more than triple San Diego County’s second-place $64.4 million. Orange County ranks third statewide at $49.29 million, trailed by Riverside County’s $40.92 million.

Direct answer: California is the top-spending state at a projected $675 million, driven overwhelmingly by Los Angeles County’s $200 million share.

Which state spends the most per capita?

Total dollar figures favor big states, but OnlyGuider’s per-10,000-adult metric tells a different story. North Dakota ranks first in the country at $278,815 per 10,000 adults, ahead of Nevada ($272,126) and West Virginia ($246,565). California’s $217,492 per 10,000 adults doesn’t even crack the top 10 nationally, despite leading in total dollars.

“These are not the states people name first when they talk about the creator economy,” OnlyGuider researchers said in the report, noting that the modeled spend is heaviest relative to population in lower-density states rather than the coastal markets typically associated with the platform.

At the low end, Mississippi posted the lowest per-capita spend in the country at $116,454 per 10,000 adults — though that figure still represents 9.3% year-over-year growth, per the report. Alaska recorded the lowest total statewide spend at $9.51 million.

Direct answer: North Dakota leads the nation in per-capita OnlyFans spending at $278,815 per 10,000 adults, more than California’s total-dollar-leading rate of $217,492.

Which U.S. cities spend the most?

New York City ranks first among cities analyzed, with a projected $164.3 million in total OnlyFans spending for FY2026, ahead of Los Angeles ($115.9 million), Chicago ($82.12 million), and Houston ($56.08 million). Atlanta ranked fifth in total spend at $42.65 million but posted the highest spend rate of any city analyzed — $1,091,381 per 10,000 residents, the only U.S. city OnlyGuider found above the $1 million-per-10,000 threshold.

For comparison, Los Angeles’ per-capita rate of $369,431 per 10,000 people ranks 35th nationally among cities, sitting between Syracuse, New York (34th, $371,149) and Rochester, New York (36th, $353,352) — a reminder that raw population size and per-capita intensity often tell different stories about where spending is concentrated.

Direct answer: New York City leads all analyzed cities in total OnlyFans spending at $164.3 million, while Atlanta posts the highest per-capita rate at just over $1 million per 10,000 residents.

Why does this data matter for the creator economy?

OnlyFans data of this scope is rare because the platform itself does not publish location-based fan-spending breakdowns. OnlyGuider’s methodology — anchoring modeled estimates to Fenix International’s audited financial accounts rather than relying purely on survey or search-trend data — gives the report more credibility than typical “top spending states” listicles that circulate without any underlying financial verification.

For creators and platform-watchers, the practical takeaway is that fan spending is far more geographically distributed than headlines about “coastal cities” suggest. States without major media markets — North Dakota, Nevada, West Virginia — are outspending California and New York on a per-capita basis, which complicates any simple narrative about who is actually funding the creator economy.

Direct answer: The report matters because it’s one of the few financially-anchored, location-specific breakdowns of OnlyFans spending ever published, and it shows per-capita demand concentrated well outside the states usually associated with the platform.

ViceSnob’s Take

The real story in this data isn’t California’s $675 million — it’s North Dakota, Nevada, and West Virginia quietly out-earning the coasts on a per-person basis. Every “creator economy” narrative built around glossy coastal-city imagery misses that the heaviest relative demand lives in states nobody’s writing think-pieces about. That gap between headline numbers and per-capita reality is worth remembering the next time a “top spending” list gets published without it.

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Discussion

Does the per-capita data change how you think about where the creator economy is actually strongest? Let us know in the comments.

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