Yeri Mua, born Yeri Cruz Varela in Veracruz, Mexico, on December 17, 2001, is a Mexican singer, songwriter, internet personality, and entrepreneur. She first rose to visibility through Facebook and Instagram makeup livestreams and tutorials before expanding into music and business ventures.
Yeri Mua, born Yeri Cruz Varela in Veracruz, Mexico, on December 17, 2001, is a Mexican singer, songwriter, internet personality, and entrepreneur. She first rose to visibility through Facebook and Instagram makeup livestreams and tutorials before expanding into music and business ventures. In 2022, she won the Veracruz Carnival crown with more than two million votes alongside then-partner Brian Villegas, and she has since built a career spanning cosmetics, music, and entertainment.
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Yeri Mua was born Yeri Cruz Varela in Veracruz, Veracruz, Mexico, on December 17, 2001. She built her early public profile through makeup tutorials and livestreams on Facebook and Instagram, a foundation that helped her transition into broader internet fame and, eventually, a music career.
Yeri Mua’s rise began with makeup content shared through Facebook and Instagram livestreams and tutorials, which built her a substantial following in Mexico and across Latin America. Her public profile grew further in 2022 when she won the Veracruz Carnival crown, receiving more than two million votes alongside her then-partner Brian Villegas.
This period of visibility helped position her for a broader entertainment career beyond beauty content, setting the stage for her later moves into business and music.
In 2023, Yeri Mua launched a cosmetics collaboration with Beauty Creations that was sold through Sephora, extending her beauty-content following into a commercial product line. She also pursued music, releasing her debut single “Chupón,” which exceeded 95 million YouTube views according to published coverage. In 2024, she signed with Sony Music Mexico, and in 2025 she released her debut album, De Chava.
Yeri Mua remains active on Instagram at @yerimua, where she continues to share content connected to her music, beauty ventures, and entertainment career.
Yeri Mua, born Yeri Cruz Varela on December 17, 2001 in Veracruz, Mexico, is a Mexican singer, songwriter, internet personality and entrepreneur. She first rose to visibility through Facebook and Instagram makeup livestreams and tutorials before expanding into music and business. In 2022 she won the Veracruz Carnival crown with more than two million votes.
Yeri Mua’s output spans makeup tutorials and livestreams, music releases and business ventures. She signed with Sony Music Mexico in 2024, released her debut album De Chava in 2025 and launched a Beauty Creations cosmetics collaboration.
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Yeri Mua has converted internet fame into a genuine music and cosmetics career, which is rarer than it sounds and gives her a much broader body of work than most creators. Her Veracruz Carnival win showed the scale of her regional following. Spanish-speaking audiences and fans of her beauty content will get the most from following her.
She is best known for her makeup content, which built her early following through Facebook and Instagram livestreams. She is also known for winning the 2022 Veracruz Carnival crown with more than two million votes. Her music career, including the debut single Chupon and the album De Chava, has since made her a mainstream figure in Mexico.
If you enjoy Yeri Mua’s content, check out Carlos Effort, Kyle Steele, and Haydie May Bird on ViceSnob for more creator profiles, bios, and exclusive content links.
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Hailey Lyons writes about the creator economy for ViceSnob. She covers the OnlyFans ecosystem, platform policy and the economics of subscription content. She treats creators as the small business owners they are, and her guides stick to sourced, dated facts and real prices.
A note on privacy
A VPN hides your IP address from the sites you visit. It doesn’t hide card payments from your bank, or your account from the platform. Don’t use one to get around age checks or country rules.
Affiliate linkWe may earn a commission at no extra cost to you.
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