Yeri Mua

Yeri Mua, born Yeri Cruz Varela in Veracruz, Mexico, on December 17, 2001, is a Mexican singer, songwriter, internet personality, and entrepreneur. She first rose to visibility through Facebook and Instagram makeup livestreams and tutorials before expanding into music and business ventures. In 2022, she won the Veracruz Carnival crown with more than two million votes alongside then-partner Brian Villegas, and she has since built a career spanning cosmetics, music, and entertainment.

Who Is Yeri Mua?

Yeri Mua was born Yeri Cruz Varela in Veracruz, Veracruz, Mexico, on December 17, 2001. She built her early public profile through makeup tutorials and livestreams on Facebook and Instagram, a foundation that helped her transition into broader internet fame and, eventually, a music career.

Yeri Mua’s Rise to Fame

Yeri Mua’s rise began with makeup content shared through Facebook and Instagram livestreams and tutorials, which built her a substantial following in Mexico and across Latin America. Her public profile grew further in 2022 when she won the Veracruz Carnival crown, receiving more than two million votes alongside her then-partner Brian Villegas.

This period of visibility helped position her for a broader entertainment career beyond beauty content, setting the stage for her later moves into business and music.

Yeri Mua’s Business and Music Career

In 2023, Yeri Mua launched a cosmetics collaboration with Beauty Creations that was sold through Sephora, extending her beauty-content following into a commercial product line. She also pursued music, releasing her debut single “Chupón,” which exceeded 95 million YouTube views according to published coverage. In 2024, she signed with Sony Music Mexico, and in 2025 she released her debut album, De Chava.

Yeri Mua’s Social Media Presence

Yeri Mua remains active on Instagram at @yerimua, where she continues to share content connected to her music, beauty ventures, and entertainment career.

Yeri Mua FAQ

Related Creators on ViceSnob

If you enjoy Yeri Mua’s content, check out Carlos Effort, Kyle Steele, and Haydie May Bird on ViceSnob for more creator profiles, bios, and exclusive content links.