New Data Shows OnlyFans Links Are the Most Valuable Real Estate on Creators’ Linktrees

Direct answer: A new creator economy report published by Giggster on August 27, 2026, and covered by Mashable on September 11, 2026, found that creators with a direct OnlyFans link on their Linktree page generate 76.4% of all measured search traffic value in the study, despite making up only 55.0% of the nearly 5,000 profiles analyzed.

Key Takeaways

• 2,657 of 4,827 U.S. creator Linktree profiles analyzed (55.0%) had a confirmed direct OnlyFans link, according to Giggster’s August 27, 2026 report.
• OnlyFans-linked creators account for 76.4% of the sample’s combined Ahrefs Traffic Value, an estimate of what that search traffic would cost to buy through ads.
• The median Traffic Value for an OnlyFans-linked creator is about 8.2 times higher than for a creator without a detected OnlyFans link.
• Massachusetts had the highest share of OnlyFans-linked creators among qualifying states at 71% (48 of 68), while New York had the lowest at 25% (75 of 304).
• California had the largest creator sample by far, at 2,694 profiles, but its typical creator search value still ranked third, 26% below the top-ranked state.

What Did the New Report Actually Find?

Giggster’s research team pulled data from Ahrefs’ Top Pages report for linktr.ee on July 20, 2026, starting with roughly 60,000 Linktree pages and narrowing that down to 4,827 verified, U.S.-based, person-led creator profiles after removing business accounts and pages without enough location data to assign a state. The report, published August 27, 2026, measured each profile’s Ahrefs Traffic Value, which estimates the monthly cost of buying equivalent traffic through search ads rather than tracking actual income or subscriber counts.

Mashable picked up the findings on September 11, 2026, framing the headline number as evidence that OnlyFans links specifically, not creator links in general, are driving a disproportionate share of search visibility across the sample.

How Much More Valuable Are OnlyFans-Linked Creators?

The core number from the report is the gap between OnlyFans-linked and non-linked profiles. Linked creators made up 55.0% of the 4,827-profile sample but accounted for 76.4% of the combined Traffic Value, and their median individual Traffic Value ran about 8.2 times higher than creators without a detected link. The report is careful to note this shows an association, not proof that adding an OnlyFans link causes higher search value on its own.

That gap wasn’t even across every state, either. In Florida, OnlyFans-linked creators made up 55% of the state’s sample but generated 67% of Florida’s total search value. In Massachusetts, where 71% of analyzed creators had a linked account, those creators pulled in 92% of the state’s combined Traffic Value.

Which States Have the Most OnlyFans-Linked Creators?

Massachusetts topped the list at 71% of its 68 analyzed creators (48 total), followed by California at 65% (1,751 of 2,694), Florida at 55% (51 of 92), Missouri at 54% (339 of 633), and Texas at 52% (59 of 113). New York sat at the bottom of the 10 qualifying states at 25% (75 of 304), with Oregon at 27% and Virginia at 31% close behind.

California’s raw numbers dwarf every other state simply because its creator sample is so much larger, but size didn’t translate to the highest typical value. The report’s median-based Creator Search Value Index put Massachusetts at the top with a score of 100, Missouri second at 86, and California third at 75, meaning the median California creator’s search value ran about a quarter below Massachusetts’s benchmark. For more on how California’s creator spending compares by dollar volume rather than search visibility, ViceSnob previously covered the state topping $350 million in reported 2025 OnlyFans spending.

What Does This Mean for the Creator Economy?

The report’s broader point is that search value inside individual states is heavily concentrated. In every one of the 10 qualifying states, the top 10% of creators generated more than 80% of that state’s total Traffic Value, and in Washington, the single highest-value creator alone accounted for 88.2% of the entire state’s total. That concentration pattern shows up regardless of whether a state has a lot of OnlyFans-linked creators or very few, suggesting a small number of high performers carry most of the visible search traffic almost everywhere.

For creators weighing whether to add a direct OnlyFans link to their public profiles, the data points toward a real visibility trade-off worth knowing about. ViceSnob’s OnlyFans overview on features, monetization, and creator best practices covers how creators typically structure their linked profiles across platforms.

What’s ViceSnob’s Take?

The concentration numbers are the part worth sitting with here. A handful of creators are pulling most of the search traffic in nearly every state the report measured, OnlyFans link or not. That lines up with what ViceSnob’s own Top 10 OnlyFans Creators list has said for a while: a small group of accounts consistently pulls ahead of the pack, and search visibility looks like just one more place that shows up.

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The Bottom Line

Giggster’s August 27, 2026 report, based on July 2026 Ahrefs data and covered by Mashable on September 11, 2026, found that OnlyFans-linked creators are punching well above their numbers in search visibility, generating 76.4% of measured Traffic Value from 55.0% of the sample. Whether that reflects OnlyFans creators building stronger overall online presences or something else about how that traffic gets measured is still an open question the report itself doesn’t fully answer.

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