OnlyFans Spending in the US Is on Pace to Hit $5.26 Billion in 2026

OnlyFans spending 2026 is on pace to hit $5.26 billion in the US, according to a state-by-state analysis OnlyGuider published September 2, 2026. That’s an 8.9% jump from 2025, and it lines up with a separate report out this week showing the platform pulled in $7.8 billion globally last year, with the US responsible for roughly 62% of that total.

Key Takeaways

• OnlyGuider’s OnlyFans spending 2026 forecast puts the US total at $5.26 billion, up 8.9% from 2025’s $4.825 billion, based on Fenix International’s own filings plus Google Ads search data.
• A separate OnlyFinder report, covered by New Mexico outlet The Paper on September 10, 2026, estimated global OnlyFans spending at $7.8 billion in 2025, with the US accounting for $4.82 billion.
• California spends the most in raw dollars ($675 million, 12.8% of the US total), but North Dakota spends the most per person, at $278,815 per 10,000 adults.
• Only three states are forecast to spend less in 2026 than in 2025: Alabama, Arkansas and Missouri.
• Atlanta is the highest-spending US city relative to population, at over $1 million per 10,000 adults.

Why Is Everyone Talking About OnlyFans Spending 2026 Right Now?

Two research outfits dropped competing but complementary numbers on US OnlyFans spending within the same week, which is rare. OnlyFinder’s “OnlyFans Wrapped 2026” report went first, pegging 2025’s global spend at $7.8 billion. Local coverage, including a September 10 write-up from New Mexico’s The Paper, broke the total down by state, and New Mexico landing in the top five per capita is what got people locally invested.

OnlyGuider, which runs the largest OnlyFans search engine online, then published its own companion OnlyFans spending 2026 report on September 2, covering all 50 states, 167 cities and over 3,000 counties. Different methods, different exact totals, same basic story: fans in the US spend more every year, and it’s not slowing down.

For background on how the platform’s monetization actually works, our OnlyFans overview breaks down the structure creators operate under. This isn’t the first time a US region made headlines for its habits, either. Back when California crossed $350 million in 2025 spending, it was already clear this platform had outgrown “niche internet thing” status. Same story played out when Houston’s suburbs got called out for their own $32 million tab.

In short: two separate reports agree that OnlyFans spending in the US keeps climbing, even where their exact dollar figures don’t match.

Which States Spend the Most, and Which Spend the Least?

California, Texas, New York and Florida are the four biggest markets by total dollars, together making up roughly 35% of all US spending. That’s not surprising, since big states have big populations. California alone is forecast to hit $675 million this year, up 7.2% from 2025.

Raw totals hide the more interesting story, though: spend per person. Divide state totals by adult population and the leaderboard flips.

Top 5 States by Per-Capita OnlyFans Spend (2026 Forecast)

North Dakota tops the per-capita list, followed by Nevada, Colorado, West Virginia and Arizona. None of those are the states people picture when they think “creator economy.” Illinois is the outlier among big states, at $242,215 per 10,000 adults with 13.4% growth, one of the fastest-climbing large markets in the country.

Mississippi sits at the bottom, at $116,454 per 10,000 adults, with Arkansas, Tennessee, Louisiana and Alabama close behind. Alabama is one of just three states forecast to decline year over year, down 2.5%. Arkansas (-1.1%) and Missouri (-0.8%) are the other two heading in reverse.

Bottom line: the states spending the most per capita aren’t the ones with the biggest headline numbers, and that gap says more about the platform’s real audience than either list alone.

Which Cities Spend the Most on OnlyFans?

New York City is the single biggest city market at $164.3 million, followed by Los Angeles at $115.9 million and Chicago at $82.1 million. On a per-person basis, though, Atlanta blows past every other city in the country at $1,091,381 per 10,000 adults, more than double the next closest market. Salt Lake City and Orlando follow.

Direct answer: New York spends the most total dollars, but Atlanta spends the most per resident by a wide margin.

Why It Matters for Creators

More fan spending doesn’t automatically mean more money for every creator, but the addressable market keeps growing every year across most of the country. Established names like Amouranth, Corinna Kopf, Lily Phillips and Belle Delphine built their followings before this level of mainstream spending existed. Anyone building an audience today works with a market roughly 40% bigger than three years ago, per OnlyGuider, from $3.731 billion in FY2022 to a forecast $5.256 billion in FY2026.

That growth is regional in a way creators can use. Someone building a following in Atlanta, Nashville or Salt Lake City works in a market that spends well above the national average per person, even where total dollars trail California or Texas. Mia Khalifa’s continued relevance in these conversations, years past her original run, shows name recognition still drives real spending regardless of where a creator is based.

In short: the market keeps expanding for everyone, but the growth is shifting toward mid-size cities and Mountain West states that rarely get the headline.

ViceSnob’s Take

Two competing reports landing the same week, both pointing the same direction, is the most convincing kind of confirmation you can get. Nobody coordinated this. OnlyFinder and OnlyGuider used different methods and landed on different totals, and still told the same story: this market isn’t cooling off, and the places driving it aren’t always the ones you’d guess.

North Dakota outspending California per capita isn’t a fluke buried in a spreadsheet, it’s the actual shape of who’s subscribing. Atlanta doubling every other city on spend intensity says the same thing. Big headline numbers get the coverage, but the per-capita numbers are where the real behavior lives.

Our take: watch the per-capita numbers, not just the totals. That’s where the real story about who’s paying for this platform lives.

Conclusion

US OnlyFans spending 2026 is forecast at $5.26 billion, up 8.9% from last year, per OnlyGuider’s September 2 report. A separate OnlyFinder analysis, covered by regional outlets this week, put 2025’s global spend at $7.8 billion, with the US responsible for 62% of it. Whichever number you trust, the trend points the same way: up, and increasingly concentrated outside the usual big-state headlines. For how individual markets stack up, read our breakdowns of California’s $350 million 2025 total and Houston’s $32 million surprise.

FAQ